Brand Link | Our Work With Golf Wang

Golf Wang is an American streetwear brand established in 2011 by American musician Tyler the creator. The new store, the brand’s first ever to be opened out of the US is situated in the heart of London’s Soho district.

Principle were engaged by Golfwang and NYC based design consultancy 212 box to undertake all construction fit out works along with furniture manufacture and installation; including the statement bright yellow photo booth based upon the iconic UK telephone box.

The completed store reflects the brand’s eccentric style. Neutral contemporary fixtures, flooring, and decoration contrast with vivid yellow detailing to create a stunning interior retail space.

Testimonials

"We employed Principle as our design and build contractor through a very detailed tender and they were more than willing to work through a value engineering exercise with ourselves to ensure we could deliver an impeccable office design within our budget. Mark and his team worked round the clock to deliver change requests within our programmed dates. Feedback from our stakeholders was fantastic and our colleagues who now occupy the site are very happy with the completed project, which is providing them with a fantastic workspace. I would not hesitate to recommend Principle or work alongside them again on a project of this size as they did everything within their power to ensure a smooth and stress free delivery."

Yorkshire Building Society Property Development Manager

"I would like to extend a big thank you to you and your team. This has been a huge project for our organisation and timeframes have been extremely tight. The team are always only a phone call away and always have a solution to any issues we may encounter along the way.The site is looking great, and staff are really happy. "

Humankind Premises & Facilities Manager

Our Values

We Build Lasting Relationships.

We don't just complete projects - we become long-term partners. By understanding our clients needs and challenges, we deliver tailored solutions with integrity, building trust and driving success, together.

We Set The Bar High.

For us, excellence isn't optional - it's our standard. Our expert team ensure every project is handled with precision, world-class service, and minimal disruption, so our clients can keep doing what they do best.

We Think Ahead.

We don't just install - we optimise. We implement future-focused solutions that keep our clients at the forefront through smarter operations, eco-responsible actions, and consistently seamless execution.

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Golf Wang

Testimonials

Our Values

We Build Lasting Relationships.

We Set The Bar High.

We Think Ahead.

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