Case Studies.

Golf Wang
Golf Wang is an American streetwear brand established in 2011 by American musician Tyler the creator. The new store, the brand’s first ever to be opened out of the US is situated in the heart of London’s Soho district.

Yorkshire Building Society
During the project's initial stages, Brand Link undertook an extensive value engineering exercise, exploring alternative designs and specifications to optimise cost-effectiveness. Without the constraints of specific dates, the project team diligently adhered to stringent health and safety measures.

Natwest
The challenge of redesigning the existing items involved a nuanced approach to balance sustainability and accessibility while preserving the current look and feel. This project demanded that we find suitable recycled materials and ensure that new IT equipment was fully integrated.

Humankind
Principle's partnership with Humankind started with small-scale maintenance tasks requiring attention to detail and quality. Over time, the relationship grew, leading to larger-scale projects, including a £750,000 turnkey fit out.
Our Values
We Build Lasting Relationships.
We don't just complete projects - we become long-term partners. By understanding our clients needs and challenges, we deliver tailored solutions with integrity, building trust and driving success, together.
We Set The Bar High.
For us, excellence isn't optional - it's our standard. Our expert team ensure every project is handled with precision, world-class service, and minimal disruption, so our clients can keep doing what they do best.
We Think Ahead.
We don't just install - we optimise. We implement future-focused solutions that keep our clients at the forefront through smarter operations, eco-responsible actions, and consistently seamless execution.